Mega business opportunity with Arai Helmets

arai helmet logo

PANDAMONIUM Racing is delighted to announce a major marketing initiative that will greatly enhance its position as the go-to place for motorsport parts and accessories.

The team – which has enjoyed a massive growth spurt since appearing at the Autosport International Show in January – has boosted its product range after being selected as a dedicated distributor for the iconic Arai Helmets brand.

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The Panda has already built strong relationships with the likes of adidas, Bell Helmets, Cobra Seats and EBC Brakes and the addition of Arai Helmets is another brick in the motorsport accessories wall.

Pandamonium Racing founder Hamish Brandon has developed a reputation for selling only products he believes in or has used in his own racing career and feels the latest deal will give racers the chance to pick the best and safest equipment for their own racing teams and campaigns.

Hamish said: “We have had great success with our promotion of the adidas brand. Because of that, Arai Helmets approached us and asked us to become a distributor for them.”

“That is an amazing vote of confidence in the way we do business and it was an opportunity that you do not turn down.

“We are delighted to welcome them as a major new line as we continue our bid to be the best one-stop shop for the highest quality parts and accessories in Scotland.

GP-6S M6 thread (Lo-Res)

“Our ethos is simple, we only promote brands we have used ourselves and have personal knowledge with.  This allows us to recommend with authority and confidence, in addition Arai’s standards are praised globally.

“We are already a distributor for Bell Helmets and now, with Arai, we believe we have the two leading brands in the world.

“This is our chance to build on our core strengths – supplying parts that are world-class.”

The latest move is part of a major boost in the variety of products and streamlining the ordering process to make sure customers receive their orders promptly and efficiently.

Hamish – who also competes in the Milltek Sport VW Racing Cup – adds: “We know we give a very good and personal service to our customers.  Our ecommerce site was introduced at the start of the year and we are constantly looking at ways to improve what we do. The initial feedback to the site has been very positive, but we feel we are only scratching the surface and have exciting plans in place to further improve the site and add value for our customers. However, this will take resources, both financial and time.”

“The deal with Arai and additional investment in the website will allow us to boost our product range and the buying experience for our customers. It won’t happen overnight but we are committed to getting it right.”

“With the extra commitments we have pledged to building and strengthening the business we have taken the difficult decision to put our own racing on hold for a few rounds to ensure that we give ourselves every chance of success.”

“On a personal level, missing any race is frustrating because I am having a great time with Team HARD and my relationship with the team and boss Tony Gilham has been strengthening every month.”

“The plan is to incorporate these changes and improvements as effectively as possible.  After which we will have the infrastructure in place which should allow us to turn some of the attention back to our own racing.  Both the VW Racing Cup and the VAG Trophy are excellent series, definitely the right choice for us in our progression up the racing ladder.”

“If the planned investments and the addition of Arai Helmets are as successful as we believe they can be, we should be back on the grid very quickly.”

“It goes without saying, a massive thanks to Tony and the rest of Team HARD for welcoming us to the team and for their support. Equally, we are extremely grateful for the support and understanding shown toward our decision to miss a few rounds.”

See the full Arai Helmets range online at or contact us directly for more information



Twitter: @HamishB or @PandaRacingTeam


Find out more about the Milltek VW Racing Cup at:

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